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Commercials Are Streaming’s New Norm, and Creators Aren’t Happy: “It’s Almost Worse Than Broadcast”
(www.hollywoodreporter.com)
this post was submitted on 31 Jan 2024
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Technology
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I have a hard time understanding why a option to view it either with ads or pay money to not show ads is bad.
I understand it's frustrating that you already pay and still see ads.
In the end you choose to buy something from a company which sells something. Either you pay with your money or with your attention if you don't want to pay, just don't use their service.
I much rather have the option to pay to get rid of ads than not having it like it was in the 90ies.
Because it's a gradual death-march to pricing out the ad free tiers entirely. Right now we're in the 'illusion of choice' phase. But ad free tiers will continue to become more and more expensive until one day corporations can turn around and justify removing them by blaming consumers. "We're getting rid of our ad-free plans due to lack of consumer interest." It won't be a lack of interest. It'll be a lack of affordability. And you can be damn sure once the ad-free plans are gone those ad based plans will end up priced at the rate for the old ad-free options. It's corporate gaslighting and it's happening right now.
Then stop paying for the service if you're not happy with it. Vote with your wallet.
Like, corporations need to make money... People understand that, right? They going to try to do things to make money. As a consumer, you decide the point at which the value is no longer there for you.
You're not entitled to streaming services. It's not a human right. I understand that it sucks to be priced out of a service you like.
Then don't be part of society is the root of that argument.
Don't want to be tracked? Don't use a phone. Or a car.
Don't want to support exploitative publishers? Don't read.
Can't afford rent?
Can't find a job?
It's all just blaming people for corporate bullshit.
I would not equate any of those things with streaming entertainment, but okay.
For the record, I'm not blaming people. I don't even know how you could read that from my message. Of course it's the corp's fault for raising prices. But as a consumer, you do get to decide when the value is no longer there. No one is forcing you to pay for Netflix.
The point everyone is making is that this, along with everything else we have the “choice” to consume, is all a greater trend. I’m sure you’ve heard the word “enshittification,” well it was the word of the year and it’s on everyone’s lips for a reason.
Things are getting worse but the price keeps going up. This has long been a trend, called many names, from “shrinkflation” to “enshittification” to “planned obsolescence.” For decades this has been happening. Products aren’t built to last, companies aren’t competing for quality and customer satisfaction. The price goes up across the board, but everyone is making cheaper products. We’re just being squeezed harder because people have less money to spend. And people are tired of this process. We are the only ones paying. There is an imbalance in the way capitalism is running—and those anti capitalists among us will point out this has always been inevitable…but that’s another story. Operating under the assumption that capitalism is the system we are clinging to:
The tipping point for all of this is that corporate profits have been at record highs. Stock buybacks and rising CEO pay and out of control inequality. It’s all part of the same problem: we aren’t the “consumers” as such in this late stage capitalist world. We are being squeezed harder and harder across the board, our paychecks dwindle in buying power…the answer to this isn’t “well, stop paying for Netflix.”
People are pissed because this is one small kernel of the larger problem. We are products and we are the sacrificial lambs for the almighty stock price. We aren’t catered to as an integral part of the capitalist system. We are pushed further and further down to make space for record profits.
They take away account sharing, then they raise the price, then they lay off workers, then they force ads in our face…and then report how well they’re doing. It’s not just about Netflix, it’s not just about ads. It’s about everything. Our very apparent place in this system. We are an integral part of their capitalist system. But we’re treated like fodder. It kind of should piss you off.
👏👏👏👏👏👏👏👏👏✊ Thank you for taking the time to write all that.
I think people are reading the part where you said "corporations need to make money" and are jumping to the conclusion that you're defending the corporations.
I quit Netflix last summer, and turns out I don't miss it at all. There are ... other free sites of questionable legality for streaming, DVDs at the library, or even just like ... feeding the geese at the park instead.
These corporations can sell all they want, but we can choose not to buy. Correct me if I'm wrong, but that's what I think you're saying.
People love to jump to conclusions on the internet. I state a fact of the reality we live in and apparently I'm a bootlicker. Til we have a radical economic revolution, yeah corp needs to make money.
And yes, I said vote with your wallet. If you don't like what corp's selling, don't buy it. Buy something cheaper, buy their competitor. Or nothing.
Or yo-ho-ho :P