this post was submitted on 21 Feb 2024
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The conclusion doesn't follow the study.
Threatening messages decrease piracy by women by over 50%, while increasing piracy by men by 18%.
So, unless there are three times as many male pirates as female, those messages are effective at reducing piracy.
I would suspect there are many times more male pirates than female.
Why?
Because of the technical skill required for pirating and the tech industry being mostly men currently.
My wife set up an ARR stack, because she didn't like downloading individual episodes. It's not that hard.
The point is that your wife is in the minority. The vast majority of people wouldn't consider torrenting, let alone *arrs. People with a greater willingness to tinker and learn technical stuff are the ones who'll consider it, and that group is overwhelmingly composed of men as of right now.
I'm seeing 3:1 male female from this source, but I figure data collection on torrent users is tricky: https://marketsplash.com/torrent-statistics/
Anecdotally, that makes sense. If you were to look at piracy overall, however, I wouldn't be surprised if that ratio was closer to 50/50.
Result of gender stereotypes affecting the behaviour of female and male children, so male children grow up to be more encouraged to learn about technology and engage in risk taking behaviour.
Also inclination to risk taking behaviour is much higher in biological men than biological women, which would also give a potential reason why this advertisment works on women but not on men.
As always these attributions only represent the average of the women and men populations as a whole. Ofc. there is risk averse men and tech savvy women.
The word cis or cisgender is right there my friend. Trans people are still biological, after all.