After reading the article it makes me think how much of human advancement has been in the service of vice. Home video recorders took off when home video porn became available. Both high speed NASCAR auto racing and high performance jet boats owe their existence to illegal liquor and cigarette smuggling. The internet is another beneficiary of ubiquitous porn.

While fraught with ethical questions, there's a vice based path for Neuralink link BCI technology: Replacement for narcotics.

Instead of the difficult task of replacing sight, motor function, or other complicated bi-directional systems, how hard would it be to simply electrically stimulate dopamine release in the brain? At its extreme, you press a button and you feel like you've taken a huge dose of cocaine or heroin except without all of the nasty cardiac or digestive system impacts. Also, the effects stop in the matter of minutes, and at the command of the user. No more driving while intoxicated. You just turn off the electrical current simulating the intoxicant and you have your full facilities available to you.

Should these companies be developing their technology as drug and alcohol addiction recovery systems?

This path would be without problems of its own. This technology itself would be crazy crazy additive! This is explore in fiction including by Sci-Fi author Larry Niven. He calls his a droud, and describes some of the downsides of a society that could choose to feel good whenever they want with no monetary cost or limits