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Amazon Prime Video will start showing ads on January 29th unless you pay extra for ad-free
(www.theverge.com)
This is a most excellent place for technology news and articles.
My Prime membership is up in March. I've already decided to not renew it, since they decided to cancel The Peripheral. Had I not already made that decision, this change would have made it for me anyway.
I also cancelled, mainly because "prime" shipping is meaningless now. But the addition of ads is the cherry on top.