this post was submitted on 14 Jul 2024
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A combination of resting on their laurels during AMD's lost decade, and failure to retain competitive process technology during the extended gestation and ultimate failure of their non-EUV 10nm node. The arrogance of taking their foot off the gas and assuming nobody would ever catch back up to them backfired hard.
This is not entirely fair though, they spend more than $10 billion over 10 years trying to compete against Arm, but the effort failed despite they had the production process advantage at the time. To get a better picture of the the Intel effort, they spend more on the effort than the entire Arm revenue in that period!
But Noohh ISA doesn't matter they say. ๐ ๐คฃ
You mean the decade where they tried to make arm processors and gave up just before smartphones became popular or the decade where they tried and failed to make x86 processors for smartphones ?
The decade they tried to make X86 compete with Arm on smartphones.
I have changed "with Arm" to "against Arm" which I suppose could have caused the doubt.