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Ubisoft shares plunge again after investor urges company to go private
(www.videogameschronicle.com)
this post was submitted on 10 Sep 2024
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Just another example of how broken the premium end of the gaming industry is. Ubisoft is an old fashioned publisher, trying to churn out big hit AAA games based on big IP but producing poor quality buggy games, which don't turn a profit.
We keep hearing how the games industry is "in trouble" but its actually thriving with loads of smaller devs and publishers doing well. The problem is the behemoth publishers like Ubisoft who release games based on financials timelines rather than the games being finished or high quality.
Its not like Ubisoft are short of good IP. What they're lacking is good quality control and an environment to foster high quality creativity. When you treat gaming like its just a production line to generate money this is what you get. Making AAA games is expensive for sure, but its pointless if you don't get the quality and the creativity right too - they're just making expensice games.
We're seeing the same in the movie industry - big studios producing franchise movies on a financially driven schedule with poor quality and lack of creativity.