I think the persistent borderline spam-posting about this, coupled with exclusively linking to your own site, is triggering a negative response from some/many people.
You offer nothing about this tech or topic, only links taking people away from Lemmy and on to your site. If you want to spread the word, you should actually write something in your Lemmy posts explaining what it is, why to use it etc. to get people interested, and then they can take a deep dive on your site if they want. Currently your posts are too low effort with just links and not a single word attached.
I've seen a handful of these posts in the last 24h or so, IMO that is pretty excessive but that's subjective. But for me its especially the lack of effort, coupled with high frequency, that gives it a traffic farming vibe.