this post was submitted on 19 Sep 2024
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Maybe they shouldn't use marketers. From what I see, marketers are the reason for unreal hype. Look at cyberpunk, marketers told poeple that it was going to be basically a real life simulator and then people were upset that it was only a really fun RPG. (Aside from the launch issues this was also a big thing at launch).
All modern games hype is directly because of marketers.
Here's a novel thing. Just show us what the game is like. No stupid marketing lingo, no flashy graphics, just what the game is like. Give us the opening mission. There, pay me a marketing fee. No stupid high expectations, no lying about features that don't actually exist, just telling the consumer honestly what they're buying.
Remember the time when we had demoes that we could test before commiting to a buy? We should come back to that. Arguably Steam's return policy could be used as a demo although it only gives access to the beginning of the game and the plethora of cinematics and tutorials, and does not focus on a core part of the gameplay.
Steam's recent update to carve out a category for demo's is kinda what you are asking for. At least it is in the right direction, if devs follow it.