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The BBC Won't Use AI to Promote Doctor Who Again After Being Yelled at by Fans (gizmodo.com)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

25 comments fedilink hide all child comments

The backlash was immediate, but it didn’t stop the BBC from using text generated by LLMs—and purportedly checked and copy-edited by a human before approval—in two marketing emails and mobile push notifications to advertise Doctor Who. But now, the corporation will stop the experimentation entirely after a wave of official complaints pushed them to offer a response to concerned audiences.

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[–] theodewere@kbin.social 75 points 7 months ago (2 children)

AI just helps people with their heads up their asses make bigger mistakes faster

[–] chunkystyles@sopuli.xyz 10 points 7 months ago

https://www.reddit.com/r/comics/comments/d1sm26/behold_the_ultimate_life_form/

I know, reddit. I couldn't find a better source for this image for some reason.

[–] modifier@lemmy.ca 6 points 7 months ago

Well said.