this post was submitted on 11 Jan 2024
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Wacom of all companies promoting their drawing tablets with AI got to be one of the most tone deaf marketing campaigns done with AI yet.
whilst i kinda agree, i don’t think it was intentional on their part (as with most of these controversies)… i think they paid a 3rd party for an artwork, and then that 3rd party took shortcuts - whether whole cloth, or with things like content aware fill - and wacom didn’t ask questions (which they probably should have, because this image in particular is really obviously AI generated)
they should all probably update their contracts to ensure artwork is 100% done by a human with big penalties for infringement though - they just haven’t caught up because it’s a relatively new problem