this post was submitted on 19 Nov 2024
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Amazing what happens when your primary competitor spends 18 months stepping on every rake they can find.
And, then, having run out of rakes, they then deeply invest in a rake factory so they can keep right on stepping on them.
This'll probably be a lot more interesting a year from now, given that the product lines for the next ~9 months or so are out and uh, well.....
18 months? Lol.
Intel has been stagnating since the 4th gen Core uarch in 2014 with little competition. They knew they were top dog and they sat on their hands until their hands went numb. There's a reason "14nm++++++++++" was a running joke. This is a decade of monopolistic market behavior finally coming home to roost.
That's a wee revisionist: Zen/Zen+/Zen2 were not especially performant and Intel still ran circles around them with Coffee Lake chips, though in fairness that was probably because Zen forced them to stuff more cores on them.
Zen3 and newer, though, yeah, Intel has been firmly in 2nd place or 1st place with asterisks.
But the last 18 months has them fucking up in such a way that if you told me that they were doing it on purpose, I wouldn't really doubt it.
It's not so much failing to execute well-conceived plans as it was shipping meltingly hot, sub-par performing chips that turned out to self-immolate, combined with also giving up on being their own fab, and THEN torching the relationship with TSMC before you launched your first products they're fabbing.
You could write the story as a malicious evil CEO wanting to destroy the company and it'd read much the same as what's actually happening (not that I think Patty G is doing that, mind you) right now.
Single core workloads Intel still had the lead. But multi core (or just multi tasking) Zen 1 was a beast. By zen 2 there was hardly a reason to get Intel even for gaming, and especially at normal setups (nobody is using a top of the line GPU at 1080p). Even when you’re “just” playing a game you still have stuff running in the background, and those extra cores helped a lot.
Plus newer games are much more multi threaded than when zen first came out so those chips aged better as well.