this post was submitted on 14 Jan 2024
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Wow your brain really has been taken hostage hasn't it?
YouTube is a terrible music platform.
YouTube videos aren't worth that much.
If I'm paying for streaming video content, I prefer to pay the creators directly than let YouTube take an outsize cut.
YouTube has hundreds of times the reach of any other comparable service. They're milking their monopoly. They can bite a dick.
But you don’t pay them directly. Hardly anybody does, except YouTube and whatever midroll sponsor they can hack a deal with. That’s WHY content creators insisted on paydays through YouTube to begin with and why YouTube is trying to make enough money to pay them all and look profitable.
But I do pay the ones I value directly.
Most Creators have communities where you can voice that desire if they don’t give you the information outright. Some do it through having companies of their own. Merch, coffee, and alcohol are common salespoints. JackSepticeye has a coffee brand and shares a clothing brand with Markiplier. Phillip De Franco also has a coffee brand and a clothing brand. Devin Stone (LegalEagle) doesn’t, but he’s part of the following push:
Some are on other platforms that more directly reward the content creators, like Nebula. This allows them to have a Patreon-like model where some content is publicly available to drum up interest while other deeper or more long-form content exists behind a paywall. Communicate in communities with your favorite creators to find out how you can show them your support more specifically.
I know. I pay the creators I value by means such as that.