This statement was made by Ubisoft's director of subscriptions, Phillipe Tremblay, who recently spoke to Gamesindustry.biz about the digital future and Ubisoft Plus specifically. Tremblay states that people eventually "got comfortable" with not owning their CD or DVD collections, and that a similar shift in attitude "needs to happen" in gamers.
They need to get used to not being paid for their games
Hah. Ubisoft execs think they should be paid whenever someone produces a Let's Play with one of their games. They're the horniest of the publishers with respect to game streaming.
They are beyond adament that they own your experiences. If they never see a piece of physical media again, they'll still be upset that their old games are still playable without their say so.