this post was submitted on 17 Jan 2024
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It’s kind of shocking how bad it has gotten. I never thought SEO would win in the end, but they did and now Google is fairly useless. Like if AI doesn’t work out long-term what are they left with? A bunch of inferior products people don’t trust anymore or have better/comparable alternatives. GCP sucks compared to AWS and Azure, Android has more freedom than iOS but feels developmentally behind on most fronts in terms of end user experience. Google Search is now about even with Bing and otherwise privacy focused Search Engines have improved to the point of being viable for most cases. Gmail has let in more spam than ever and there’s a lot of alternatives now as well with bo meaningful improvements coming to it. Maps is still probably the market leader there, but more competition in this space too. Google harvests your data to an extreme amount and consumers are privacy aware than previous generations which adds to the distrust of a target demographic. Lastly Youtube is making the user experience worse with every update. While there is no real alternative right now given the overhead required, there is at least a desire for a good alternative should one ever come about.
Feels like Google is losing on every front and bet the farm that AI will save them. We’ll see I guess.
It doesn't feel like there's any real alternative to Google search. Most of the privacy based search websites are really just Google or Bing on the backend. The only other index is Yandex the Russian one, which, yeah. I'm happy to be proven wrong, but the internet search space is approaching peak enshittification, and it doesn't look like anyone is stepping up to meaningfully change anything. No private companies seem willing to actually square up with Google, considering the investment it would take. Honestly I don't see things getting better anytime soon. This is just another symptom of the erosion of the social contract in the US and the rampant greed that's driving it. Nothing we can do can't be enshittified by bad actors in this environment. Not to be too US centric, most of the big tech companies are based here so our garbage culture fucks over everyone.
Brave has their own index as well. And if you want Google results in not-enshittified, try Kagi.
That aside, the biggest frustrating in the search space is the complete lack of innovation. All those search engines and their alternatives do the same thing and look the same. There haven't been new features or new sources of information in about a decade. The whole space has been extremely stagnant.
The only new thing we got recently was ChatGPT, but as search engine replacement it really doesn't cut it right now, it can enter Wikipedia-style general knowledge question ok'ish, but completely falls apart on anything even mildly obscure (e.g. summaries of lesser known movies are completely wrong). I hope that something good comes from all the AI development, but BingChat so far is a really lack luster and ham-fisted attempt at integrating search with AI, often performing much worse than plain ChatGPT instead of better.