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You all remember just a few weeks ago when Sony ripped away a bunch of movies and TV shows people “owned”? This ad is on Amazon. You can’t “own” it on Prime. You can just access it until they lose the license. How can they get away with lying like this?
I wonder if that would hold in court. They could simply use "rent" or "lease" in their ads, but they purposely are trying to mislead to imply permanence.
The people who can afford to fight this kind of court case have no interest in doing so.
Don't you have customer protection NGOs in the USA?
try google