this post was submitted on 23 Aug 2025
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Such a comprehensive example of poor decision making at so many levels. From the decision to charge for a PvP hero shooter in a saturated market of free PvP hero shooters, to spending what appeared to be tens of millions on marketing, PR, and CGI cut scenes, to the worst character designs in living memory. It’s clear they did zero focus group testing on those characters, or if they did, they ignored all feedback. As is so common now, everyone involved in the fiasco is going to be integrated into future projects and destroy them too. They’ll learn nothing and keep doing it.
Where has the marketing budget gone into? Because I literally never heard of this game until a Penguinz0 on Youtube made a video about it
That's me too - never heard about it until I started seeing news about how it failed
Where had the marketing budget gone, the game was shut down like a week after launch
There was a big run-up in the prior months