this post was submitted on 04 Feb 2024
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Apple employees outnumbered customers at Vision Pro launch in San Francisco's Union Square::Apple’s new Vision Pro headset drew a sparse but eager crowd to San Francisco’s Union Square on Friday, for pickups and demos.

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[–] SinningStromgald@lemmy.world 117 points 9 months ago (19 children)

It's $3500 of course there wasn't a "mob scene" for it.

[–] circuitfarmer@lemmy.world 29 points 9 months ago (12 children)

Yeah, they're pricing themselves out of their own market. It's been happening for years but the recent economic shifts are making it more apparent.

[–] partial_accumen@lemmy.world 5 points 9 months ago* (last edited 9 months ago) (8 children)

I'm almost thinking that Apple went too deep into AR/VR when it looked like there was a market for it. So over a year ago they knew this was dead-on-arrival. They'd already committed the R&D and all the facilities and materials for the first production run. Knowing its going to flop, and knowing they'd get only one shot to sell them, they hiked up the price to the point where they could extract the most money from diehard Apple fans before word got out it wasn't worth it.

They sold out all 200,000 launch day units, so perhaps Apples only mistake was pricing it too low.

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