Linux needs to grow. Stop telling people it's 'tech-y' or acting like you're more advanced for using it, you are scaring away people. Linux Mint can be used by a senile person perfectly.
Explain shortly the benefits, 'faster, more secure, easier to use, main choices of professionals and free'. Ask questions that let you know if they need to dual boot, 'do you use Adobe, anti-cheat games, or Microsoft Office', 'how new is your computer', 'do you use a Mac'.
And most importantly, offer to help them install.
They don't understand the concept of distros, just suggest Linux Mint LTS Cinnamon unless they're curious.
That's it, spread Linux to as many people as possible. The larger the marketshare, the better support we ALL get. We can fight enshittification. Take the time to spread it but don't force it on anyone.
AND STOP SCARING PEOPLE AWAY. Linux has no advertising money, it's up to us.
Offer family members or friends your help or copy and paste the below
how to install linux: 1) copy down your windows product key 2) backup your files to a harddrive 3) install the linux mint cinnamon iso from the linux mint website 4) use etcher (download from its website) to put the iso on a usb flash drive 5) go into bios 6) boot from the usb 7) erase the storage and install 8) press update all in the update manager 9) celebrate. it takes 15 minutes.
edit: LET ME RE-STATE, DO NOT FORCE IT ON ANYONE.
and if someone is at the level of ignorance (not in a derogatory fashion) that they dont know what a file even is genuinely dont bother unless theyre your parents cause youll be tech support for their 'how do i install the internet' questions.
If you're actually expecting people to transition without asking for help on a regular basis, you don't know people.
You just made yourself their IT guy for life.
And I think there isn't a good solution to this. Ideally you would enable people to make good choices for themselves, know how to handle the tools they use...
Interesingly enough they come to me to fix their printer and antivirus anyways, and I have no idea of what I'm doing since I haven't used Windows in like 15 years, except for updating my GPS and filling out time-sheets for work and stuff like that. And in the meantime Microsoft switches things around every few years and bolts on a new interface onto their office suite and then moves it to the cloud. I don't think it would make any difference if my relatives were using Linux in the first place. They would still need to ask someone to fix their printer drivers and handle big version upgrades. And if it was me at the other end, it would be way more convenient to me to help them.
I stopped advertising Linux to people who didn't ask me to... I'll tell them I use different things on my computer and why this software is way better. If they pick up on that and want to try out of their own motivation, I'll gladly help.