this post was submitted on 10 Jan 2026
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I’m happy to promote it. I tried to get a few non-technical people to check it out. They felt it was too complicated. I’ve shared it with tech friends and coworkers who use Reddit. They’re aware of Lemmy to varying degrees, and are not enthused about moving to another platform despite hating Reddit.
I think it’s because despite Lemmy being a great alternative, it is more complicated and lacks the user base that users of other social media platforms have.
Bluesky is marginally more complicated than Twitter, but compared to Mastodon it is user friendly. Bluesky worked to create a dedicated, easy to use app that most users use.
Bluesky existed for a while before experiencing explosive growth. This occurred during moments of controversy with X. Bluesky capitalized on these moments, with champions on both platforms that led their followers to change, and there were mechanisms in place to bootstrap a user’s feed with the followers and topics that they had in the other place.
I think Lemmy needs to follow this model. There needs to be a Lemmy app that has a user experience as similar as possible with the Reddit app. It also needs champions that have main stream recognition (George Takei, Mark Hamill, etc.) that can be willing to make noise about switching from Reddit to Lemmy when the next controversy occurs. Repeat with more and more promotion by this evangelists, and Lemmy could grow.
This is an Us problem. Download jerboa. Create an account on world. Done. Simple as Reddit. We make it complicated by explaining federation, options, different instances, etc. None of that matters to the masses.
Also SSO should be released with Lemmy 1.0. Then you can just login with your Google account