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Unity launches Walmart SDK to "seamlessly integrate products" into games
(www.gamesindustry.biz)
this post was submitted on 26 Jan 2026
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Is that UK law still in place where product placement is illegal?
I guess we will have to play UK versions in the future. Or petition the EU for a similar law
Product placement has never been illegal in the UK, and we don’t have Walmart anyway, so the functionality would be useless outside the US.
You probably still have Heinz ketchup and Coca-Cola. It's not that useless