Linux needs to grow. Stop telling people it's 'tech-y' or acting like you're more advanced for using it, you are scaring away people. Linux Mint can be used by a senile person perfectly.
Explain shortly the benefits, 'faster, more secure, easier to use, main choices of professionals and free'. Ask questions that let you know if they need to dual boot, 'do you use Adobe, anti-cheat games, or Microsoft Office', 'how new is your computer', 'do you use a Mac'.
And most importantly, offer to help them install.
They don't understand the concept of distros, just suggest Linux Mint LTS Cinnamon unless they're curious.
That's it, spread Linux to as many people as possible. The larger the marketshare, the better support we ALL get. We can fight enshittification. Take the time to spread it but don't force it on anyone.
AND STOP SCARING PEOPLE AWAY. Linux has no advertising money, it's up to us.
Offer family members or friends your help or copy and paste the below
how to install linux: 1) copy down your windows product key 2) backup your files to a harddrive 3) install the linux mint cinnamon iso from the linux mint website 4) use etcher (download from its website) to put the iso on a usb flash drive 5) go into bios 6) boot from the usb 7) erase the storage and install 8) press update all in the update manager 9) celebrate. it takes 15 minutes.
edit: LET ME RE-STATE, DO NOT FORCE IT ON ANYONE.
and if someone is at the level of ignorance (not in a derogatory fashion) that they dont know what a file even is genuinely dont bother unless theyre your parents cause youll be tech support for their 'how do i install the internet' questions.
it is not more secure for the average user. sure it can be hardened to a great degree but that takes proper knowledge of the underlying architecture. for the average user's ootb experience, Linux is the least secure option.
malware isnt targeted towards linux and if theyre not running wine theyre safer. also, open source software's dangerousness can be evaluated more easily than proprietary ones
open source exists elsewhere and security through obscurity is a terrible, strawman argument
im arguing against securitt thrpugh obscuriry, we're on the same side
the argument that Linux is less popular therefore less targeted is both misguided and a security through obscurity based argument. Linux is the most used server operating system and servers are targeted more than any individual and those server based malware often works on desktop versions as well.
the monoculture nature of prepackaged distros is also a problem.