I thought at first it’s a pivot to AI like what AllBirds did, but:

Prego says that the screen-free Connection Keeper has no wifi or Bluetooth, doesn’t hook up to the cloud, and doesn’t pack any AI features. The point, in fact, is that it’s supposed to help families disconnect, encouraging everyone to put their phones away during dinner and live in the moment. 

“Everything now is AI, and everyone has their phones on the table,” Elyce Henkin, a managing director of StoryCorps studios and brand partnerships, told Wired. “It interrupts the conversation and the flow. We wanted to get rid of that and go back to the basics and have everyone talking to each other.”

Using the gadget is simple. Just press a button, and the device’s two microphones begin recording, and you press the button again to make it stop. You can upload your recordings to StoryCorps’ website after manually transferring them to your computer using a cable — and if you opt in, share it with the company, which makes physical copies of its recordings and adds them to its collection in the Library of Congress.

So it’s essentially just a $20 audio recorder? Still a weird product from a pasta brand.