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The White House wants to 'cryptographically verify' videos of Joe Biden so viewers don't mistake them for AI deepfakes
(www.businessinsider.com)
this post was submitted on 11 Feb 2024
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it would potentially be associated with a law that states that you must not misrepresent a “verified” UI element like a check mark etc, and whilst they could technically add a verified mark wherever they like, the law would prevent that - at least for US companies
it may work in the same way as hardware certifications - i believe that HDMI has a certification standard that cables and devices must be manufactured to certain specifications to bear the HDMI logo, and the HDMI logo is trademarked so using it without permission is illegal… it doesn’t stop cheap knock offs, but it means if you buy things in stores in most US-aligned countries that bear the HDMI mark, they’re going to work
There’s already some kind of legal structure for what you’re talking about: trademark. It’s called “I’m Joe Biden and I approve this message.”
If you’re talking about HDCP you can break that with an HDMI splitter so IDK.
Relying on trademark law to combat deepfake disinformation campaigns has the same energy as "Murder is already illegal, we don't need gun control."
kinda… trademark law and copyright is pretty tightly controlled on the big social media platforms, and really that’s the target here