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Google gets its way, bakes a user-tracking ad platform directly into Chrome (arstechnica.com)

submitted 9 months ago by rimu@piefed.social to c/technology@lemmy.world

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[–] strawberry@kbin.run 225 points 9 months ago* (last edited 9 months ago) (12 children)

The Federated Learning of Cohorts and now the Topics API are part of a plan to pitch an "alternative" tracking platform, and Google argues that there has to be a tracking alternative—you can't just not be spied on.

lmao what the fuck kind of dystopia are we living in

[–] zurohki@aussie.zone 52 points 9 months ago (1 children)

It'd make the world a better place, but a big company would make slightly less money, therefore it's unthinkable to even attempt it.