this post was submitted on 20 Feb 2024
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SEO has been a plague in search engines for almost as long as they have existed. Unfortunately combatting it is an endless cat and mouse game, as there will always be some who will devise new ways to game the system. With how commercialised the web has become there’s enormous incentive to do so.
I’m also not convinced Google has much intention of really fixing it. They already have a monopoly on search, and as an advertising company are unlikely to want to upset the big media companies exploiting their search engine.
Google actually has an incentive not to make search too good. That means less time looking through search results, seeing ads, and less time hopping between 5 different sites trying to find what you need, seeing ads on each one.
Ad networks are a plague.
This is sometimes ominously referred to as perverse incentive.