So, with news of Reddit making deals to sell user data for AI training, I think we should really start organizing ourselves for an effective migration campaign.
I believe one of the (many) reasons that the summer protests failed was its lack of focus. There was an overall idea of "going dark" as an attempt to get Reddit to backtrack on some of its decisions, but once they double down on their decision there was no followup and creation of a credible threat, so only the more strong-willed really stuck by their principles and left reddit, the majority just shrugged it off and went back to their niche communities.
This long tail of niche communities is Reddit's biggest strength. There are plenty of places where people can find general news or share memes, but there is only one place that can connect people with its many different interests. This is why so many of you surely went to Reddit, despite our best efforts to bring enough people around here.
So, how about we change the strategy? If the general "spray and pray" approach only managed to bring 0.008% of Reddit's userbase to Lemmy, how about we put our focus on bring as many people as possible from a single one?
We should look into a subreddit with the following characteristcs:
- Not too big in size, around 100k - 300k subscribers.
- Still fairly active.
- Very specific in focus. Ideally, it would be a local community, but we could also think of a not-so popular subreddit dedicated to a niche hobby.
- The moderators of the subreddit need to be willing to participate, and follow through with the migration. That means, they need to keep promoting the Lemmy alternative until our corresponding community is at least as big as the Reddit one.
I'm thinking one potential candidate would be /r/adelaide (158k subscribers, multiple posts per day) but I haven't talked with any of the moderators so I don't know how that would go. (Any admins from aussie.zone that could chime in?) Of course, this is just an idea and if any would you think of another sub that could also work better we can talk about it. The important thing is not to spend too much time worrying on what subreddit we are going to push, just that we need to choose one and only one.
Once we find a subreddit that fits the bill, then our efforts go to supporting the subscribers to help them find a client, setup their account, subscribe to the new community and unsubscribe from the subreddit.
We don't even need to encourage them to leave Reddit altogether, we just need to get them to go through the motions of setting up Lemmy for one community. I think if we do that, it will be a lot easier to keep us all focused on the goal, the overall network effects won't be such a problem and the coming users will be more likely to stick.
This is already a wall of text, and I'm sure there will be plenty of people who will shoot this idea down for numerous reasons, but overall I really haven't given up hope on the Fediverse as the future of the Internet. We just need to work a bit for it.
I think that you would first want to have people using both services and annoyances/problems with one service will cause people to abandon the lousy place to use the better place.
That being said, the Lemmy instance I registered to had broken federation approximately half the time and was down for significantly long amounts of time as well. People interacting there had their comments take a long time to federate (only catching up during the rare times federation would work) and they had no idea that they were shouting into a closed box during that time. I'm not even addressing other federation issues such as this instance being blocked by another instance (Beehaw) which is causing some fragmentation.
Lemmy likes to emphasize that you should register for smaller instances and not with larger ones. This "spreads out the load". You can create your community there as well. You then run into the "annoyances/problems" relating to your smaller instance and migrate to a more stable option... which is Reddit which you still use.
So while federation is a strength for Lemmy, it is also a weakness when it doesn't work. Migrating people to Lemmy doesn't tend to focus on migration to a specific server (like lemmy.world ) but focuses instead on migration to "Lemmy" which can be any random server under the sun (stable or not, reliable or overloaded, federating reliably or not). Once issues come up, the person could move to another Lemmy server or they can move back to Reddit... and I think many choose the Reddit option.
It doesn't help that federation is a complicated topic to understand and the recommended new user approach to Lemmy is to join a tiny server where you are required to use federation and to hope that it is working (while also having no obvious indication if federation is working today or not). To use the email analogy, I get a "bounce back" email notice if my email being sent out cannot be delivered and I get that notice quickly. With broken federation, I have to do research and visiting external sites to determine if my message got through or if I am even receiving any new messages at all. People can get a little annoyed when things are mysteriously not working or when things "may be working or not, who knows?".
Can we sidestep the usual complaints about federation or instance-specific issues? Instead of worrying about the potential roadblocks, let's look at the end goal and work our way back.
Onboarding new reddit users is not difficult. The system that I built for fediverser is running just fine on alien.top, and people can sign up with their Reddit login and already get auto-subscribed to all the relevant communities. If more instance admins decide to use it, I could even add it to https://fediverser.network where anyone coming from Reddit don't even have to choose an instance, and we just redirect them to the ones that are available and with the most affinity.
The real challenges now are related to chicken-and-egg of content. People don't want to leave Reddit because that's where their communities are. Moderators don't want to leave Reddit because that's where people are. The mirror bots were meant to solve one side of this, I'm just missing a good, easy, censorship resistant way to make the bridges.
We could... but people have concerns about their communities being always operational and their accounts always working. They want to easily register here and have a smooth experience. They cannot easily register because they need to know a few things (like where to register) and if their experience will be significantly lousy if they make any mistakes. This is for both people providing content (users) and people managing communities (moderators) who also need to know that their jobs won't be significantly harder when they come over here.
Great work on the https://fediverser.network/ site! A simple guided pathway towards a great Lemmy instance (and perhaps a Lemmy instance which hosts many communities that they want to interact with) would be a welcome addition. Perhaps there could be a similar guided pathway for mods trying to find a great place to set up their community would be helpful as well.
Part of the job of any project manager is setting the right expectations. We shouldn't be promising a flawless execution and we should be upfront to mods and the userbase that the whole idea is to do this as an exercise to find out the issues and learn the best workarounds, so that we can be ready to do it in a larger scale.