So, with news of Reddit making deals to sell user data for AI training, I think we should really start organizing ourselves for an effective migration campaign.
I believe one of the (many) reasons that the summer protests failed was its lack of focus. There was an overall idea of "going dark" as an attempt to get Reddit to backtrack on some of its decisions, but once they double down on their decision there was no followup and creation of a credible threat, so only the more strong-willed really stuck by their principles and left reddit, the majority just shrugged it off and went back to their niche communities.
This long tail of niche communities is Reddit's biggest strength. There are plenty of places where people can find general news or share memes, but there is only one place that can connect people with its many different interests. This is why so many of you surely went to Reddit, despite our best efforts to bring enough people around here.
So, how about we change the strategy? If the general "spray and pray" approach only managed to bring 0.008% of Reddit's userbase to Lemmy, how about we put our focus on bring as many people as possible from a single one?
We should look into a subreddit with the following characteristcs:
- Not too big in size, around 100k - 300k subscribers.
- Still fairly active.
- Very specific in focus. Ideally, it would be a local community, but we could also think of a not-so popular subreddit dedicated to a niche hobby.
- The moderators of the subreddit need to be willing to participate, and follow through with the migration. That means, they need to keep promoting the Lemmy alternative until our corresponding community is at least as big as the Reddit one.
I'm thinking one potential candidate would be /r/adelaide (158k subscribers, multiple posts per day) but I haven't talked with any of the moderators so I don't know how that would go. (Any admins from aussie.zone that could chime in?) Of course, this is just an idea and if any would you think of another sub that could also work better we can talk about it. The important thing is not to spend too much time worrying on what subreddit we are going to push, just that we need to choose one and only one.
Once we find a subreddit that fits the bill, then our efforts go to supporting the subscribers to help them find a client, setup their account, subscribe to the new community and unsubscribe from the subreddit.
We don't even need to encourage them to leave Reddit altogether, we just need to get them to go through the motions of setting up Lemmy for one community. I think if we do that, it will be a lot easier to keep us all focused on the goal, the overall network effects won't be such a problem and the coming users will be more likely to stick.
This is already a wall of text, and I'm sure there will be plenty of people who will shoot this idea down for numerous reasons, but overall I really haven't given up hope on the Fediverse as the future of the Internet. We just need to work a bit for it.
I'm a moderator of r/LinuxHardware on reddit. It has 76k subscribers, and receives about 150k unique pageviews per month.
After using Lemmy for a while and loving it, I decided to officially have a presence here, and partnered with the owner of !linuxhardware@lemmy.ml (Liam from GamingOnLinux) to have it be the official lemmy community.
I then wrote a post that I pinned in the community describing how to move to lemmy (as well as including a link to your Fediverser thing :D), and added a Fediverse section in the sidebar directing people here.
Unfortunately, it never really seemed to get much traction in the community, which also happened to vote not to remain dark after the API change a few months ago.
If I had to estimate how many followed through and came to lemmy, I would hazard a guess at around 30 to 50-ish people, based on the quick subscriber growth on the lemmy community, but that may have just been from already existing lemmings subbing from my announcement post at the time.
When I have the time, I'll try writing up a call to action referencing Reddit's announcement that they will sell their data to AI companies.
Also, one community that may be more receptive specifically to switching due to their data being sold is r/Privacy. I made a comment about lemmy there calling for people to leave for greener pastures, and it seemed to get a good amount of upvotes. But it is a large one, so it may not be the best 'target' for converting.
Thank you for this