Did your Roku TV decide to strong arm you into giving up your rights or lose your FULLY FUNCTIONING WORKING TV? Because mine did.
It doesn't matter if you only use it as a dumb panel for an Apple TV, Fire stick, or just to play your gaming console. You either agree or get bent.
It's not enforceable at all, but it's an extra step of litigation that the average consumer can't afford to wade through
Are you sure it isn't enforceable? Forced arbitration clauses are very common and I think pretty solid legally.
There have been US court cases where arbitration clauses were voided if they weren't prominently visible outside the box before purchase. Dang vs Samsung
Before purchase seems to be the big thing. LG is also under fire for this regarding fridges as they put it on the box but typically that wasn't seen prior to purchase (the fridge models on the floor are unboxed) and many people use delivery companies that do the unboxing before the item gets to the consumer.