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Reddit introduces a new ad format that looks similar to posts made by users | TechCrunch (techcrunch.com)

submitted 8 months ago by catculation@lemmy.zip to c/technology@lemmy.world

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[–] noodlejetski@lemm.ee 161 points 8 months ago (10 children)

In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled

so they're bragging how much more misleading the new format is, gotcha.

[–] DaddleDew@lemmy.world 13 points 8 months ago (1 children)

I bet the "community engagement comments" are just people warning others that it is an ad

[–] elvith@feddit.de 9 points 8 months ago

Uhmmm based on my behavior before I left, the engagement is probably "click the three dots, hit report, select spam and block user". That worked at least for a short while before they got rid of that feature...

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