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Reddit introduces a new ad format that looks similar to posts made by users | TechCrunch (techcrunch.com)

submitted 8 months ago by catculation@lemmy.zip to c/technology@lemmy.world

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[–] noodlejetski@lemm.ee 161 points 8 months ago (10 children)

In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled

so they're bragging how much more misleading the new format is, gotcha.

[–] 4am@lemm.ee 1 points 8 months ago

Advertising plateaued in terms of effectiveness a long time ago, so now it’s gotta be about fraud.

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