Not The Onion

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kescusay@lemmy.world

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It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 9 months ago by return2ozma@lemmy.world to c/nottheonion@lemmy.world

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[–] Lemonparty@lemm.ee 89 points 9 months ago (38 children)

Because the average person is stupid and will pay $4 for fucking water because it looks like an energy drink.

[–] yoz@aussie.zone 1 points 9 months ago

9-5 all the way

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