Not The Onion

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kescusay@lemmy.world

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It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 8 months ago by return2ozma@lemmy.world to c/nottheonion@lemmy.world

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[–] Lemonparty@lemm.ee 89 points 8 months ago (38 children)

Because the average person is stupid and will pay $4 for fucking water because it looks like an energy drink.

[–] NoSpiritAnimal@lemmy.world 26 points 8 months ago (13 children)

I just want portable water not in a plastic container. Also they're like a buck fifty.

[–] lordgoose@lemmy.dbzer0.com 7 points 8 months ago

Yeah, I got mine for 98 cents a can. Highest price I've seen is like two bucks.

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