Not The Onion

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kescusay@lemmy.world

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It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 8 months ago by return2ozma@lemmy.world to c/nottheonion@lemmy.world

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[–] Lemonparty@lemm.ee 89 points 8 months ago (38 children)

Because the average person is stupid and will pay $4 for fucking water because it looks like an energy drink.

[–] deanimate@lemmy.world 2 points 8 months ago (1 children)

It's embarrassing how stupid you have to be to pay this for some water. Sure if you're in a pinch and there's no other option. But regularly? Turnip brains

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