this post was submitted on 21 Dec 2023
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I don't have the post at my fingertips, but big tech had taken over fedi-like stuff in the past.
There was some messaging app that was gaining steam and so Google connected with it. Now Google had the majority of users.
Some time passed and google was developing the software more because they can afford a team of a dozen programmers. Google introducts something that the original developers don't like... maybe mandatory telemetry and ads.
Google thus breaks the open source community into two and the smaller one dies because they can't connect with the big audience anymore. Your great aunt didn't give two ducks about fediverse, but she might see a threads ad on her Facebook. Big tech stops support once the open source is dead.
Some details wrong im sure.
The tldr is that having a big stake in the social platform means you can steer it, even against the wishes of the owner.
The google example: https://ploum.net/2023-06-23-how-to-kill-decentralised-networks.html
More about EEE: https://lemmy.ml/post/9577838
https://sceyt.com/blog/xmpp-extensible-essaging-and-presence-protocol