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Majority of Americans now use ad blockers (www.theregister.com)

submitted 8 months ago by boem@lemmy.world to c/technology@lemmy.world

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[–] daddy32@lemmy.world 38 points 8 months ago (2 children)

Ads are just pure negative. There was even one study that calculated this as a direct financial negative, although unfortunately in narrow circumstances: it was calculated that for mobile users in the US, paying for the data transferred to display the ad was more expensive than what the site owner got paid for including it on his site.

[–] derpgon@programming.dev 23 points 8 months ago (1 children)

That's is indeed a pure negative - for the users. The site and the the mobile carrier both got paid.

Yes yes, capitalism good.

[–] Silentiea@lemm.ee 8 points 8 months ago

Don't forget the company serving the ads, and also the company paying for them