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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] qwertyqwertyqwerty@lemmy.one 147 points 7 months ago* (last edited 7 months ago) (46 children)

Is there an anti-ad community on Lemmy? Or another non-Lemmy place to work through blocking/avoiding this bullshit? I'm so fed up with the advertisement industry. I don't want ads on my devices. I don't want ads in my operating systems. I don't want ads in my content. I don't want ads in the sky. I don't want ads in the ocean. I don't want to be forced to see or hear ads while putting gas in my car.

I really can't emphasize how much I am willing to go through to rid my life completely of advertisements.

[–] yuriy@lemmy.world 63 points 7 months ago (21 children)

If the gas pumps have those unlabeled buttons around a screen, try pressing all of em. The pumps around here (nebraska) will mute the audio when you press one of the buttons, it just isn’t labeled. I’ve taken to writing “mute” on the magic-button with a sharpie whenever I pump my gas.

[–] f4f4f4f4f4f4f4f4@sopuli.xyz 4 points 7 months ago (1 children)

Right side, second button down?

[–] yuriy@lemmy.world 1 points 7 months ago

Left side, second from the bottom iirc

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