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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] InvaderDJ@lemmy.world 76 points 7 months ago (11 children)

If Roku actually does this I would definitely never use them again. Completely asinine behavior. Especially because most people aren't even using stand alone boxes with their smart TVs.

[+] Phen@lemmy.eco.br -23 points 7 months ago (5 children)

I don't know. If done well this could be a much better option than pausing whatever you're watching to show an ad.

If youtube showed ads on the corner of the screen while you're browsing around searching for something to watch, it would be a much better platform than what it is today and it would probably make more money too. If Netflix did this they would triple their revenue.

[–] TacoThrash3r@sh.itjust.works 4 points 7 months ago* (last edited 7 months ago) (1 children)

Sounds like IOI in the rp1 movie

"We can take up to 80% of the visual field BEFORE inducing seizures" ~ Nolan Sorento

[–] Drusenija@lemmy.world 5 points 7 months ago

I quoted this a week or two ago for something else on here, and someone responded along the lines of you know they'd be trying to up that %, and they were 100% right.

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