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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] WeirdGoesPro@lemmy.dbzer0.com 36 points 7 months ago (15 children)

Just do it.

[–] Hootz@lemmy.ca 8 points 7 months ago (14 children)

Slowly but surely, we dropped Amazon, Netflix, and a few other services so far. My goal once I have free time is to setup a plex server so my parents can partake aswell.

Probably the only thing that won't get cancelled is YouTube as it provides to many benfits even as the cost goes up when split across 3 households

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