this post was submitted on 04 Apr 2024
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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)
submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world
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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.  

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] WhatsThePoint@lemmy.world 21 points 7 months ago (9 children)

Can you just not connect your Smart TV to the internet at all to bypass this? I never connect my Smart TVs to the internet, just my Apple TV since it’s my streamer platform. Seems like this would hamstring their ability to push ads.

[–] phoenixz@lemmy.ca 5 points 7 months ago (2 children)

Use a pi hole to filter that shit by DNS

[–] noxy@yiffit.net 1 points 7 months ago* (last edited 7 months ago)

Unless tbey start doing DNS over HTTPS or TLS, in which case cut that thing off from any network connections whatsoever

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