this post was submitted on 04 Apr 2024
1295 points (99.2% liked)

Technology

59605 readers
3415 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago
MODERATORS
L3s@lemmy.world
L3s@fry.gs
L4s@fry.gs
L4s@lemmy.world
enu@lemmy.world
1295
Roku explores taking over HDMI feeds with ads (www.lowpass.cc)
submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world
488 comments fedilink hide all child comments
 

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.  

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

you are viewing a single comment's thread
view the rest of the comments
[–] vox@sopuli.xyz 11 points 7 months ago (1 children)

patents don't mean shit tho, companies usually just patent whatever they want without any plans of implementation

[–] ulterno@lemmy.kde.social 3 points 7 months ago

patents don’t mean shit tho

It'd be safe to say that there's a much higher probability of this kind of a patent being implemented than something that takes real problem solving and engineering to implement. This one is clearly made with to increase revenue and will most probably be pursued by them as much as possible. I can even see them getting royalties for this stuff, from other Smart TV companies.

Things that may hinder this:

  • PR
  • Laws

Really just make forced arbitration illegal and these things will reduce significantly.