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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] aniki@lemm.ee 13 points 7 months ago* (last edited 7 months ago) (5 children)

I'm so glad I made the switch to projectors. They have yet to be riddled with this horse shit. My current projector does 1080p, 60fps, makes an 85" screen in my room, can be used just fine during the day, works great with my Deck, and with the Kodak branded screen cost me less than 600 bucks.

[–] madcaesar@lemmy.world 1 points 7 months ago (2 children)

Is this viable for gaming? How's the resolution compared to a regular 4k tv?

[–] aniki@lemm.ee 1 points 7 months ago

I don't nor will I ever play competitive FPS shooters on it but I cannot imagine another genre I wouldn't gleefully play on this monster screen.

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