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EU tells Meta it can't paywall privacy (www.theregister.com)

submitted 7 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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The EU's Data Protection Board (EDPB) has told large online platforms they should not offer users a binary choice between paying for a service and consenting to their personal data being used to provide targeted advertising.

In October last year, the social media giant said it would be possible to pay Meta to stop Instagram or Facebook feeds of personalized ads and prevent it from using personal data for marketing for users in the EU, EEA, or Switzerland. Meta then announced a subscription model of €9.99/month on the web or €12.99/month on iOS and Android for users who did not want their personal data used for targeted advertising.

At the time, Felix Mikolasch, data protection lawyer at noyb, said: "EU law requires that consent is the genuine free will of the user. Contrary to this law, Meta charges a 'privacy fee' of up to €250 per year if anyone dares to exercise their fundamental right to data protection."

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[–] cosmicrookie@lemmy.world 46 points 7 months ago (8 children)

Too bad that i left its platforms due to it.

That said, i dont expect this to be their last exploit of user rights.

Its actually fairly fast reaction from EU considering they ok introduced their pay or ok model in November.

I dont believe that paying really was a viable option anyway, as they set the price so high but it could be interesting to see how many actually chose to pay!

[–] themurphy@lemmy.ml 3 points 7 months ago

Comprehensive data is worth more for Meta, so my guess would be that the price model only existed to get users to consent.

Still interesting to see the numbers, yeah.

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