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Red Lobster eyes bankruptcy option after $11M in losses from endless shrimp (abcnews.go.com)

submitted 7 months ago by OldManBOMBIN@lemmy.world to c/nottheonion@lemmy.world

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"Last year, Red Lobster reported $11 million in operating losses following its flubbed 'Ultimate Endless Shrimp' deal, which backfired when it reeled in too many customers after the limited-time promo became a permanent menu fixture last June. The restaurant chain later reported $12.5 million in losses in the fourth quarter of 2023."

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[–] RagingRobot@lemmy.world 67 points 7 months ago (5 children)

Why didn't they stop doing it sooner? Lol once they saw it was costing too much they could have retired it and made up some new marketing crap.

[–] Badeendje@lemmy.world 38 points 7 months ago (1 children)

Or.. raised the price. You know.. capitalism. They seemed to have failed econ 101. Or the bankruptcy is a good way to get out from under debt and start over. It's the American way.

[–] ColeSloth@discuss.tchncs.de 6 points 7 months ago

The endless shrimp reason is just BS.

They're old restaurants and people just don't go there to be "fancy" anymore. Younger people just don't eat a lot of crab, shrimp, and lobster nowadays, and due to ocean issues crab prices and seafood prices have increased even more than beef and other food costs, so they're having to charge more more things fewer people want to go there for. They keep hauling in more and more, but prices have tripled over the past 10 years or so for lobster. Same over the last several years with crab. Especially with the mass die off of snowcrab a year or so ago.

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