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Larian publishing director says "marketing's dead" because players don't want to be "bamboozled," and "we learned that with Baldur's Gate 3" (www.gamesradar.com)

submitted 7 months ago by fossilesque@mander.xyz to c/technology@lemmy.world

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This has some really interesting implications that are not restricted to gaming.

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[–] naticus@lemmy.world 8 points 7 months ago (1 children)

Their marketing dept is probably concerned.

[–] abrinael@lemmy.world 5 points 7 months ago

I think this is part of why Amazon is introducing ads the way it did. People instinctively hate ads, so they have shorter ads and they get longer deeper into the season. Essentially retraining people to accept ads.