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nanoUFO@sh.itjust.works

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'Marketing's dead, and I can back this s**t up': Baldur's Gate 3 publishing director says players 'just want to be spoken to, and they don't want to be bamboozled' (www.pcgamer.com)

submitted 7 months ago by nanoUFO@sh.itjust.works to c/games@sh.itjust.works

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[–] dsemy@lemm.ee 30 points 7 months ago (9 children)

Is showcasing your game, putting it on early access and talking about it to gaming journalists not considered marketing now?

[–] Strobelt@lemmy.world 1 points 7 months ago (2 children)

The main difference I think has to do with how this is done. Marketing is much more aggressive. Think like Google ads where products appear in unrelated queries. Much more sensationalism and less information. While the article says gamers want to read actual reviews, comment on the game while being developed, etc.

[–] CheeseNoodle@lemmy.world 1 points 7 months ago (1 children)

Honestly the last game I played due to advertising was spore, everything else has been word of mouth and one or two youtube lets plays.

[–] Cyberspark@sh.itjust.works 1 points 7 months ago (1 children)

Really? Just a reminder, Steam's front page and recommendations aren't word of mouth.

[–] CheeseNoodle@lemmy.world 1 points 7 months ago

Honestly steams front page reccomendations consistently miss the mark for me.

[–] dlpkl@lemmy.world 0 points 7 months ago

Marketing is not necessarily aggressive. Product placement is the prime example of this.

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