this post was submitted on 02 May 2024
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Young entrepreneurs are cool. They’re interesting, enthusiastic, and genuinely want to make things better. They haven’t started enshittifying their product yet just because they’re greedy assholes. Remember when Google’s motto was “don’t be evil”?
No, they aren't. Most of them represent the exact same mentality that leads to enshittification - profit at all cost.
That “most” is key. We can’t tell how they’re going to act long term. It’s nice to see someone who’s excited about their product, simply because they believe it’s good. Currently, they’re trying to be customer focused, which is a major plus.
It’ll be interesting to check in on these folks in ten or twenty years. They might turn out to suck, just like you say. However, maybe they won’t turn out like most companies, and will stick to the core principles they had when they started. Maybe they’ll become a major ally of the right to repair movement, and become an example for other companies to follow.
Our economic system isn’t undergoing major changes anytime soon. I want to see what someone who’s grown up with enshittification and planned obsolescence does. That’s what makes things cool and interesting.