looks like rendering adblockers extensions obsolete with manifest-v3 was not enough so now they try to implement DRM into the browser giving the ability to any website to refuse traffic to you if you don't run a complaint browser ( cough...firefox )
here is an article in hacker news since i'm sure they can explain this to you better than i.
and also some github docs
"Do no evil." ...unless it's projected as profitable, in which case, evil that shit up!
They ditched the "don't be evil" years ago. Now it's "As many ads as possible".
I hear that they can cover up to 80% of a user's visual field without inducing seizures.