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Gen Z mostly doesn't care if influencers are actual humans, new study shows (mashable.com)

submitted 6 months ago by return2ozma@lemmy.world to c/technology@lemmy.world

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[–] Zier@fedia.io 147 points 6 months ago (8 children)

Stop calling them "influencers", they are Sales People. They influence nothing, they sell you the same crap any ad does. Sales people, advertisers, spam, all the same thing.

[–] admin@lemmy.my-box.dev 11 points 6 months ago

Not even sales people, just marketing people without a fixed affiliation. The only people they influence are the people for whom the name influencer is not a red flag that they're being lied to.

Having said that, "influencer" is a lot shorter than that, and at least everyone will know what you mean.

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