Games

16806 readers

946 users here now

Video game news oriented community. No NanoUFO is not a bot :)

Posts.

News oriented content (general reviews, previews or retrospectives allowed).
Broad discussion posts (preferably not only about a specific game).
No humor/memes etc..
No affiliate links
No advertising.
No clickbait, editorialized, sensational titles. State the game in question in the title. No all caps.
No self promotion.
No duplicate posts, newer post will be deleted unless there is more discussion in one of the posts.
No politics.

Comments.

No personal attacks.
Obey instance rules.
No low effort comments(one or two words, emoji etc..)
Please use spoiler tags for spoilers.

My goal is just to have a community where people can go and see what new game news is out for the day and comment on it.

Other communities:

Beehaw.org gaming

Lemmy.ml gaming

lemmy.ca pcgaming

founded 1 year ago

MODERATORS

nanoUFO@sh.itjust.works

165

EA boss thinks ads in triple-A games would be 'meaningful' growth driver (www.gamedeveloper.com)

submitted 6 months ago by Stopthatgirl7@lemmy.world to c/games@sh.itjust.works

27 comments fedilink hide all child comments

What could help triple-A games get even bigger right now? According to EA CEO Andrew Wilson, the answer lies in ads.

During a recent earnings call Q&A, Wilson was asked by an analyst about "dynamic ad insertion" in triple-A titles as a means of revenue. While he thinks it's "still early" for that, he noted its potential as a "meaningful driver of growth" for the publisher.

In fact, internal teams at EA are already exploring "very thoughtful [ad] implentations," Wilson revealed. For him, the important thing is to build up communities in games, then figure out how ads are potential growth drivers.

you are viewing a single comment's thread
view the rest of the comments

[–] brsrklf@jlai.lu 5 points 6 months ago* (last edited 6 months ago) (9 children)

Your comment on forced product placement reminded me of Tonic Trouble, the weird, mostly forgotten Rayman 2 sister-project in late 90s. It was basically Rayman 2 trying to be quirkier and mostly ending up in the "trying too hard" area.

Power-ups in the PC version came as N*stl* chocolate bars for no reason (except a big check I assume). Hard to ignore which bars exactly, because they came from big vending machines sporting a logo that's probably the most detailed texture of the game.

[–] Kelly@lemmy.world 5 points 6 months ago (6 children)

It looks like this was a Demolition Man situation where Newman's Own paid for the north american market and Nestle Crunch took the rest.

https://tcrf.net/Proto:Tonic_Trouble_%28Nintendo_64%29#Gameplay_Differences

[–] AlligatorBlizzard@sh.itjust.works 4 points 6 months ago (5 children)

Does anyone else think it's odd that Newman's Own did this? I've never seen much advertising from them in general. And they're one of the few companies that seems actually okay, kinda the anti-Nestle.

[–] brsrklf@jlai.lu 6 points 6 months ago (1 children)

It's also a very weird fit. So in NA, the hero goes to... a salad dressing vending machine? And just eats a full bottle of sauce?

[–] key@lemmy.keychat.org 7 points 6 months ago (1 children)

It's popcorn not salad dressing.

[–] brsrklf@jlai.lu 4 points 6 months ago (1 children)

Uh. Didn't know they did that, I only knew the sauce.

[–] key@lemmy.keychat.org 4 points 6 months ago (1 children)

I guess their advertising campaign wasn't very effective!

[–] brsrklf@jlai.lu 2 points 6 months ago

No, I mean, I am in Europe, I had Tonic Trouble Crunch Edition.

We do get Newman's sauce here, but I don't remember seeing the other products.

load more comments (3 replies)

load more comments (5 replies)