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EA wants to place in-game ads in its full-price AAA games, again (www.techspot.com)

submitted 6 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

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[–] Underwaterbob@lemm.ee 23 points 6 months ago (6 children)

If they'd just be smart about it. Make the ads in-game. Like a Nike poster on a wall or a can of Pepsi on a table or something. I wouldn't have a problem with that. Making them the entire focus - however brief - just makes me hate them immeasurably.

[–] space@lemmy.dbzer0.com 4 points 6 months ago (1 children)

I'm pretty sure their goal is to bring ads in the same form as the mobile games, not as part of the in-game world. If they can do it on mobile, why shouldn't they on pc or consoles?

I think this will be an important thing for gamers to unite against, because if there isn't enough push back, every big studio will do the same.

[–] Underwaterbob@lemm.ee 1 points 6 months ago

Good thing I haven't bought a game from a big name studio since, uhh, does Elden Ring count?

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